Are you an event planner or a project manager? According to Dean Exline, PS, president of
GeoInnovation PC in Wilmington, N.C., just about every surveyor fits into one of these two categories. Understanding your profile type can help you identify a professional niche and develop a successful business model. “A business partner of mine who didn’t have a background in surveying pointed this out to me after I explained the broad variation in survey work to him,” Exline says. “Event planners focus on projects that begin and end quickly, and they tend to think in series. Conversely, project managers focus on longer-term projects and are good at multitasking; they tend to think in parallel. If you can identify which profile best fits your capabilities, or thought patterns, you’ll be able to better identify the niche that will help you build a successful business.”
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