Jack Welch, iconic business leader and transformer said – ‘Strategy means making clear cut choices about how to compete’. In his book ‘Winning
’, he explains that the key to success is picking a general direction and implementing the ‘HE- double hockey sticks out of it. Simply put, if you make a plan and commit to it, it is more likely that it will be accomplished.
Today, more than ever the strategic paths we carve determine whether we maintain a sustainable competitive advantage or relinquish to mediocrity and or failure. Professional surveying and mapping businesses are no different from any other businesses in this regard.
Formulating, harnessing, and following through on the tactics of a well defined and implemented strategy, requires sincere commitment. A visionary strategy can create the processes and shape the ideologies for the future. It begs taking the necessary steps that will allow the professional surveyor to evolve, survive, and thrive. UPS, The United Parcel Service once deemed themselves a shipping company that uses technology, now they are a technology company that does shipping. There is an old saying that goes - if we don’t change our path; we are likely to end up where we are headed.
So what is going to be the surveyor’s game plan and path? What is the strategy of the professional surveyor? How does the surveyor build tactics around competitors, technology, and the economy? What steps should be taken to craft a plan; a strategy that if well executed can turn a surveying business from being mediocre to becoming a top performer.
Take a fresh look at your company and be willing to change. Step through the processes of assessing your surveying company and reevaluate their current strategies and move to further not only the business but plant the seed to the future of the surveying profession.